Our proprietary AI technology is based on foundational work in Decision Science at Carnegie Mellon University, combining the academic research with applied multidimensional approach to decision making.

Our unique methodology of identifying Mental Models was pioneered by Baruch Fischhoff, Ph.D. of Carnegie Mellon University and developed by Gordon Butte with Dr. Fischhoff's support. The methodology has been successfully deployed globally over the last 25 years at major corporations and institutions.

We now augment this unique methodology with the latest advances in Artificial Intelligence and Machine Learning Technology.                                   

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                                                  Evidence not Anecdotes

Clear procedures for translating insights and new knowledge, into high precision strategies, tactics and communications to address judgment and decision making as intended on the topics at hand

                                    Data not Intuition

AI technology for navigating the complex process of judgment and decision making and identifying the most powerful factors governing both

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