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Gordon Butte


Based on foundational work of Dr. Baruch Fischhoff in decision science at Carnegie Mellon University,  Gordon assisted in taking a practical approach to understanding human judgement, decision making and behavior.

The approach has been put to use in numerous organizations globally.

At hiClarity, the approach, combined with the team's introduction of Artificial Intelligence innovation, is now harnessing the power of the latest technological AI advances.


From 1970 to 1972 Gordon attended the Southern Alberta Institute of Technology where he received diploma in communication, journalism and public relations; and

from 1975 to 1978 he attended the University of Alberta

where he was in honors program in management and commerce.

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